The term inbound recruitment has been coined recently to explain a brand new phenomenon – social media presence, content and online reputation establishment can all have a serious impact on an agencies talent acquisition efforts.

The reputation of a company and its presentation can be taken to another level, if recruitment agencies begins following this new model.

Several main reasons determine the superiority of inbound recruitment marketing for recruitment purposes. Its cost-effectiveness is one of the big advantages but it’s far from the only or the most noticeable benefit.

Inbound Recruitment Practices Establish Relationships

Inbound recruitment marketing is all about two-directional communication. This is the biggest difference between inbound techniques and traditional advertising channels. The very same rule applies to inbound recruitment efforts.

Candidates learn a lot about a company and its recruitment policies through online content and inbound campaigns. Thus, they can make informed decisions about applying for a job. These decisions will be based on information about the corporate culture, thought leadership and the manner in which the brand itself is perceived.

As they learn more about the agency, candidates begin to trust the particular brand. This trust is in the heart of a stable relationship that can take the recruitment efforts to the next level. This is where referrals can sky rocket for example.

Clients thrive on the inbound model. No longer do they want to be chased. They want the leader. The trusted advisor in their niche.

The Continuity of Inbound Marketing

Candidates and clients generally have a short-term mindset when searching for agencies but inbound recruitment marketing is changing that. When looking for a job, many candidates examine available offers and online listings. Inbound recruitment marketing is a great possibility for stimulating change.

The relationships built through inbound promotion can have an impact on talent acquisition. Recruitment and client / candidate acquisition have a lot in common, which is why the use of inbound channels makes a lot of sense in relationship to the recruitment agency growth.

Zappos is a great example of a company that has made full use of the inbound recruitment opportunity. The company no longer has online job ads. Individuals looking for a job with the company have to become “insiders” through connecting with the company on social networks. This enables candidates to figure out whether they know somebody working for the company, which facilitates the establishment of solid connections.

Commitment and Creativity

Inbound recruitment makes it much easier for companies to execute highly creative talent acquisition campaigns that are fun and innovative. Such campaigns can easily attract professionals that are leaders in their particular field.

Candidates have gotten used to ignoring opportunities that lack the creative element and the meaningfulness that they’re looking for. An inbound recruitment campaign executed over a longer period of time gives a deeper glimpse into corporate culture that can encourage more active interest and commitment on behalf of the candidates.

An inbound recruitment campaign comes with many added benefits like enhanced brand recognition, the chance to reach top talent in the field and the creation of positive brand identity. All of these can be costly and difficult to obtain in another manner. In addition, an inbound campaign comes with long-term benefits that take talent acquisition efforts to another level.


Or if you are hungry for this now and want to get started immediately schedule a 10 minute discovery call at www.rmi.acuityscheduling.com/schedule.php to see how you can apply inbound one to many strategies in your business now.

Andy Whitehead