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So, there are 3 key projects that are the most important. You need to think about and execute when changing your business. Changing business means reaching your business outcome, your outcome. So it could be you’re currently doing 1 million revenue, it could be you’re doing 5 million revenue, but you’ve only got a 200K profit, net profit for you for all that stress and pain. 

The manager is the one managing the business. What that means is this owner-director is working in a way where he has a team. Well, he has a general manager and an account manager, but he’s in a place of a lot of pain.