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In the bigger picture, we are building a business so assets include niche, we monopolize a niche. We are the leader in that niche.

Next, 10,000 clients in your database or if there’s 50k clients then 50k candidates in your database. It’s data.

And lastly, authority.

If you’ll do this, you’ll have assets which for me is a huge outcome for members who are looking to get through that level.