Are you spending all your time on the phone trying to use one-to-one prospecting to convert leads? How often do those phone calls really pay off? Instead of prospecting one-to-one, it’s time to learn how to prospect one-to-many. Technology offers you the ability to get multiple leads as one time. Technology has changed the way we do business today. People are desensitized to prospecting phone calls, which is why they just don’t work anymore.

Start leveraging technology and enjoy direct lead generation. While there are many different technological options that you can use to do the heavy recruiting work for you, one of the best options is to start using webinars. Here’s a closer look at webinars, different types of webinars you can use, and the best ways to distribute your webinars to generate more leads.

Benefits of Using Webinars

Why should you be using webinars to generate leads and convert prospects? Webinars offer many benefits, including:

 

  • Benefit #1 – Reach Many People at Once – One of the main benefits of webinars is their ability to reach many people at once. You maximize your time and your effort when you use webinars to do your recruiting work for you.

 

  • Benefit #2 – Offers 24/7 Lead Generation – You’ll also find that using webinars allows you to enjoy 24/7 lead generation. You don’t have the time to be working on lead generation 24/7, but when you create webinars, they’ll be working for you around the clock.

 

  • Benefit #3 – Excellent SEO Benefits – Websites that have videos on them rank higher in Google, since Google gives more weight to videos than other types of content. This means that using webinars offers some significant SEO benefits for your website as well.

 

  • Benefit #4 – Stand Out in Your Niche – When you start using webinars to prospect and convert leads, you’ll stand out in your niche. Other people aren’t using these techniques, so you’ll position yourself as a leader in your niche market.

 

  • Benefit #5 – Speakers Will Bring You More Leads – The speakers you use in your webinars will also help you to bring in new leads. Your speakers already have a large group of followers, and you’ll be able to leverage their networks as well.

Different Types of Webinars

Within the recruiting industry, three different types of webinars can be used, including:

 

  • Pitch Webinars – Pitch webinars are all about pitching what you have to offer. The goal is to take one specific client or multiple specific clients, pitching and engaging with those clients with your webinar.

 

  • Lead Generation Webinars – Lead generation webinars are designed to encourage people to want to learn more about your business and what you have to offer them.

 

  • Brand Growth Webinar – Brand growth webinars are used to start growing your brand and making you more visible in your market.

 

You can also combine these three types of webinars. When creating your webinars, you can focus on content that pitches to specific clients, generates leads, and brands your business.

How to Distribute the Webinar to Generate Leads

Once you’ve created your webinar, what can you do to start distributing your webinar to generate leads? Your goal should be to get as many people to your webinar as possible. You want to move away from one-to-one prospecting, and instead, you’ll want to work on disturbing your webinar to as many people as you can so you are using one-to-many prospecting. The following are a few techniques you can use to distribute your webinar to generate leads.

 

  • Post Your Webinar Links on Your Social Networks – Start by posting the link to your webinar on your social networking sites. If you’re a member of Twitter, tweet the link to your webinar. If you’re on Facebook, post your link of Facebook.

 

  • Have Speakers Distribute Your Link on Social Networks – Don’t forget to leverage the networks of your speakers. You can have your speakers distribute the link to the webinar on their social networks as well, increasing the reach of your webinar.

 

  • Get the Word Out with Facebook Ads – Facebook is currently the largest social network, and it continues to grow. Consider using Facebook ads to get the word out about your webinar. You can create ads quickly and easily, and you can choose who you want to see those ads.

 

Stop making sales calls, wasting your time on techniques that offer dismal conversion rates. Start using the technology available today to generate leads that convert. If you start implementing these techniques and ideas, you’ll begin to dominate your niche and see your business grow exponentially.

 

Or if you are hungry for this now and want to get started immediately schedule a 10 minute discovery call at www.rmi.acuityscheduling.com/schedule.php to see how you can apply inbound one to many strategies in your business now.

 

Andy Whitehead