The past decade has seen many radical changes within the recruitment world; and they are ongoing. The ease with which candidates and clients can access information has empowered them to actively research both content and agencies. This research can include online searches, social referrals, reports from niche experts, as well as reviews; and they take these proactive steps before ever speaking with you.
Monitor and respond to digital footprints
As a result, new technologies and tools are needed in order to get an early edge with both candidates and clients and to establish your expertise in a given recruitment niche. These things can be accomplished by delivering fresh, personalized content that will differentiate your agency from all the other recruiters that is precisely where automated recruitment marketing comes in.
(quick note on content – your clients and candidates don’t care about industry news or stats. They can Google that. What keeps them awake at night? What can you deliver which they cannot get? Mavens are the answer – and they will provide all the content you will ever need – we will come to that in the next few articles. For now. Back to automation).
An automated recruitment-recruitment marketing platform can help you track potential clients and candidates and how they interact with your brand. This is done through monitoring website visits, email clicks, downloaded content, etc. These types of digital clues can give you invaluable insight into the reception that you are getting from your prospects and whether they are ready to buy. This information can also allow you to deliver well-planned recruitment marketing messages that can influence the decision making process in a positive way.
Build A Strong Relationship With Potential Clients And Candidates
The most successful agencies make every client / candidate , prospect, and even lead, feel like they are important. Automation in recruitment marketing gives you the information that you need to make all of your communications feel more personalized. It also gives you the needed tools to deploy information that will reach prospects in all of the major channels. Interacting with potential clients / candidates in a meaningful, personal manner allows you to deliver exactly what they want and get it to them when they want it.
Accelerate Your Lead To Sale Conversion
Tracking behavior and engagement through both pre-buying and the post-buying process enables you to deploy more relevant campaigns. This, in turn, builds the client’s / candidate’s trust and lowers sales resistance. The comprehensive capabilities of an automated recruitment marketing system allow sales and recruitment marketing teams to convert more leads into sales, and at a higher rate.
Every Recruitment Marketing Channel Is At Your Fingertips
The recruitment markets of today are not only fluid, but also often fragmented. As such, you need simple, flexible tools with which to create recruitment-marketing programs that work efficiently. From email recruitment marketing and search, to social recruitment marketing and lead qualification and nurturing, you can be more productive with an automated recruitment marketing system; without an increase in resources.
Or if you are hungry for this now and want to get started immediately schedule a 10 minute discovery call at www.rmi.acuityscheduling.com/schedule.php to see how you can apply inbound one to many strategies in your business now.
Andy Whitehead
