Imagine having a million people know your name without having to lift the phone. These people believe you are a name they can trust and industry experts are endorsing you and your brand. But some of them haven’t even met with you face to face. Does it sound like poppycock? What if I told you it is absolutely true and I can show you a proven approach to make it happen.


We are in an age of technology that gives you the ability to get more done through the computer. Everyday someone discovers just how powerful their personal computer is and discovers a new and ethical way to hone in on its power and generate an income. Often, this can be done without having to write a word of content and still add value to the business.


Now, let’s take a look at how you are currently doing your recruiting. I would say it is safe to assume you are grabbing the phone and making outbound calls on the telephone. You can only reach one person at the time and more often than not, they are not interested. This recruitment type is broken. You’re wasting valuable time that could be better spent on other things.


Let me tell you about Alex. Alex met with Andy Whitehead and told him about his dislike for cold calling. He found he no longer enjoyed that aspect of his job. He was frustrated and he knew he needed to make a change. Andy listened to Alex and the problems that he was facing. Soon, Andy found the source of the problem. Alex needed new clients.


Despite the “proven” methods, Andy determined that Alex was spinning his wheels to no avail. But there was a better approach. The very approach I am going to share with you right now. There is no need to spend a single pound or to spend time on the phone. All of this is done from the comfort of your home.


It all begins with the niche you are in. Every recruitment firm has a specific area they cater to. Perhaps you cater to construction and provide workers. Maybe you serve every industry with department heads. Regardless of what area you serve, you have to identify your niche and build it from there.


Next, you need to determine who makes the decisions in that niche. Understand each of your contacts and build a profile for them. What is their age, their gender, their location? Do you know their interests? This gets to know them on a personal level you can speak to. Then you identify the problems they have in their industry and you address those problems.


With the problems pinpointed, you compile a survey. Send this survey out to everyone you connect with. This survey helps you gain a better understanding of your niche and build a greater understanding. Collect names, phone numbers and identify what their areas of concern are. You’ll need this information later on. To create a simple survey, handle the process online through Survey Monkey or a similar free website.


Once you have areas of concern, go to the internet and create a spreadsheet of industry respected individuals. Scan keyword leaders on Google, browse the top sellers on Amazon. Taking the time to go through each of these helps you identify the best group of individuals in your niche to speak.


Now, e-mail these potential speakers. Talk them up, let them know what you know about them. Then generate some interest in speaking at your event. Your goal is to gather a strong group of people who will draw interest to your event and help build your credibility.


After you have them on board, have these speakers announce your event and that they are appearing. This is where you expand your reach. If you sign up 10 speakers with 10,000 people on their lists and social media followers, you have 1,000,000 forms of contact going out about your event. That boosts your visibility and lets people discover you, while associating you with value added to the industry.


Finally, invite the people you’d normally call and try to schedule an appointment with to this event. With the decision makers there, seeing the value you’ve brought to them, they are likely to take your meeting and work with you. In fact, Alex did this and within a month, he found himself with $100k worth of business and the need to hire staff to join his growing business.


By using technology and a proactive approach, you can reach hundreds of thousands of people in less time than it takes to call a dozen people. All it takes is following the steps mentioned above and watching this informative series of videos.


Or if you are hungry for this now and want to get started immediately schedule a 10 minute discovery call at www.rmi.acuityscheduling.com/schedule.php to see how you can apply inbound one to many strategies in your business now.


Andy Whitehead